Celebrity endorsements are a great way to sell one’s products because who doesn’t want to be and feel like the celebrity they so admire. However, the Jordan Sneakers have so much more meaning to them than just this. They were the sneakers that changed the course of not only the game but also the sneaker industry as a whole.
In 1985, Nike launched the first pair of Jordan Sneakers – the Air Jordans – and these sneakers forever changed the level of play on the basketball court. Before the Jordan Sneakers all the basketball sneakers used to be white, but once Michael Jordan entered into the field of basketball, both the game and the industry have been forever transformed. Michael Jordan resembles a lot of different things for a lot of different people. To some he means strength, to some bravery and to some, sheer talent and this is what one believes when one decides to purchase a pair of Jordan Sneakers.
Jordan Sneakers are super innovative and are designed to bring out the best of the best performances. Comfortable beyond saying and truly bringing out the best in the wearer, Jordan Sneakers continue to build on the franchise’s history of innovative design and uncompromising performance. They offer a perfect synergy between the athlete and the technology that is used in bettering the athlete’s performance. These sneakers also resemble Michael Jordan’s relentless dedication to performance, innovation and achievement. What sets these sneakers apart is that Michael Jordan himself tries and tests these sneakers out before releasing them in the market hence, making the whole episode very personal to the wearer of these sneakers